Do I need to have some sort of link so people can unsubscribe? It links to the other sites mailing list... so leaving it there isn't an option, since it wont remove them from the list I am using! Yikes!
My first instinct was to pull the HTML code and see if I could simply redirect the "unsubscribe" link to email back to my business email... I am no HTML genius, but after looking at the code I thought that might be a bit too much to take on. So I thought... what am I using this for? To contact existing clients, and future clients who need more information or quotes for projects. Would I use it for promotions and advertising to people I was hoping to turn into a client?
So, that made me wonder where is the CAN-SPAM line... what falls under that law that makes you have your address and an option for them to "opt out" of your mailing list...
So here it is... direct from the SBA.Gov (small business administration) I hope you find it as informative as I did!
How to Determine if the CAN-SPAM Act Applies to your Business Email
According to the FTC, the deciding factor is the “primary purpose” of the email. The government defines emails as containing three different types of information:
- Commercial content – Anything that advertises or promotes a commercial product/service. These messages must comply with the CAN-SPAM Act.
- Transactional or relationship content – These are usually receipts of payment, shipping notifications and so on and facilitate or provide updates about an already agreed-upon transaction. These are exempt from most of the requirements of the CAN-SPAM Act, although they cannot contain any misleading or inaccurate routing information (i.e. the “To” and “From” fields, plus the email address and domain name must clearly show who the email is from.)
- Other content – Considered as any other email that is neither commercial nor transactional (such as a response to a customer query) need not comply with the CAN-SPAM Act.
If you’ve determined that you must comply with the CAN-SPAM Act, then there are a few simple steps that you can take to comply with the law. For example:
- Email headers, domain names, and subject lines must be accurate and not deceptive.
- You must disclose if your message is an advertisement.
- You must include a valid postal address in the mail body.
- Disclose and clearly state how recipients can opt-out or unsubscribe from your message.
- Honor unsubscribe requests within 10 business days. Any unsubscribe mechanism must be able to process these requests for at least 30 days after the email was sent.
- If you use a third-party email marketing service, make sure they follow the requirements of the law – for example, are opt-outs being handled correctly? The law doesn’t differentiate from the company that sends the email and the company whose product is being promoted.
Don’t Be a Spammer - Build Your Own In-House Email Marketing List
To ensure your email doesn’t get flagged as SPAM or junk by readers, consider implementing a permission-based approach. Permission marketing is essentially when a recipients have provided explicit consent that they want to receive your email communications – whether by sign-up or other opt-in mechanism.
So for me...
I can simply remove the footer note for my confirmation emails and "relational" correspondence, however for any promotional, marketing, or newsletter style emails I will either use a mailchimp.com style site which automatically makes my comply with current laws (and its free for up to 2000 subscribers). Or I will wait until Studiocloud has an easy solution for adding a "unsubscribe" feature that will link to my current list! Which they just listed as a future request because of my question on twitter... now that's responsive and good service!